Translation and Language Industry Observations
Translation and Language Industry Observations
Online reviews can have a big impact on shops, restaurants, hotels, service providers, and other businesses. According to recent studies of consumer habits, 9 out of 10 customers won’t enter an establishment without looking at internet ratings. Most people believe the information in these reviews. Consequently, it’s important to understand why customers write them. This …
As a New Zealander traveling the globe, it must be frustrating and tiresome to constantly hear the question “which part of Australia are you from?” To those who can’t call the great country ‘down under’ or the ‘land of the long white cloud’ home, the difference between an Australian and a New Zealand accent is …
Remote meetings are becoming more and more common fixtures in the business world as wireless technologies improve rapidly. And most recently, with the COVID-19 pandemic, remote meetings have become the main (and sometimes only) way in which business meetings are conducted. Unfortunately, a lot of people, even those who are perfectly confident and composed in …
If you still don’t realize the importance of customer-business relationship, you are missing out on a lot. Over the past few years, it has become quite obvious how customer experience can be a game-changer for your business. Companies that value their customers and work on improving their experience have shown rapid progress as compared to …
Translation services are experiencing a drop in demand due to the slowing of the economy and rampant unemployment in most of the world economies. Entire industries have been nearly shut down, causing translation companies that serve in these sectors to run for cover. This is especially true in the following industries which are international in …
COVID-19 has caused a spike in the manufacture and supply of hand sanitizers and disinfectants. You don’t need a market study to learn this. Is there any home or business in the world now that isn’t stocked with hand sanitizing alcohol gel? Hand sanitizers were made famous in a meeting in 2008 between then President …
In common with most markets anywhere in the world, Vietnam’s markets are very colourful, vibrant places that teem with cheerful, enthusiastic vendors and savvy, bargain hunting buyers. The larger Vietnamese markets, as can be found in most large towns and cities, generally sell all manner of things such as clothing, shoes, hats, kitchen utensils, rolls …
Google My Business service has been suspended due to COVID-19. I learned this when some of our customers tried to leave online reviews which were not published by Google. I find this to be most distressing. Online businesses, such as GTS Translation, rely on online reviews for their living. Leaving a client testimonial can help …
Long past are the days when AI was a story created by Science fiction books and movies. Technological advancements in the field have made Artificial Intelligence a practical and valuable resource for the industry. Today, every industrial sector is integrating machine learning in their operations to improve efficiency and productivity. The applications of AI are …
Welcome global recession. We weren’t expecting you and you are not welcome in our house. But it looks like we have no choice and you are here to stay for a while. The coronavirus has already put many people out of jobs and we are just at the beginning. Many more people will be out …
In the last 2-3 days, we have been getting dozens of emails from Language Service Providers (LSPs) who are using the Coronovirus as an excuse to spam potential clients and push their translation services. Here is an example: _____________________________________________________________________ Dear business partners, Despite various restrictions and quarantine measures, we operate as usual. Our technologies enable complete …
The entire world seems to be consumed these days with the hysteria around the coronavirus outbreak. And for good reason. Thousands are already dead and the outbreak seems poised to wreak havoc throughout the entire world. US President Trump has issued a travel ban, basically cutting off travel between Europe and the USA. According to …
A few weeks ago I wrote a post on LinkedIn entitled: More proof why IMO machine translation is clearly not ready to replace professional translators. You can see the full post here. This was a simple test that we ran after receiving an order from one of our clients. We ran the original German sentence …