How to skyrocket your SEO strategy with Artificial Intelligence

Have you ever tried to build a semantic core for a site at least once in your lifetime? Or create a competent content strategy? If the answer is yes, then you probably know how difficult it is, and how much information you need to process and take into account to get the right result. This is a difficult and time-consuming task for a human, but it is a mere trifle for artificial intelligence (AI).

Artificial intelligence and machine learning can not only skyrocket your search engine promotion strategy but also change your entire business strategy as a whole. Let’s find out how it works.

You are probably already using AI even if you don’t know it

Most of the actions that we perform either online or using our smartphones have already been reinforced with artificial intelligence. When we ask Siri to create a new alarm clock or make a Facetime call, AI algorithms begin to work. The same thing happens when we write a search query in the search bar. Google ranking and content delivery algorithms are AI algorithms that work using massive amounts of data. The moment we click the Search button, the smart program starts looking for the best solution for us, taking into account the search query itself, our location, as well as all the personal data that we shared with Google for a long time.

Every time we hear that the content ranking algorithms have changed, this means that Google’s artificial intelligence began to behave a little differently. Of course, we can play games with machines for a long time, trying different strategies and evaluating the results.

But why not use Google’s own techniques in our efforts? Enhanced AI software can cause Google to show your pages more often and to the users whom they really suit. All you need to do is start using these innovations.

Coming up with Killer Headlines

It is a well known fact that the headline of a post makes or breaks the post itself. People won’t click through to a post if the headline is not catchy. Luckily there are a number of good AI-based applications that can help you evaluate the quality of your headlines and applications that can suggest ideas for your headlines  based on your keywords. Here are some of these tools:

* IsItWP Headline Analyzer. This is a good tool that grades your headlines and offers suggestions for improvement
* Sharethrough headline tool. Another tool that grades your healines.
* SEOProcessor Blog Title Generator. This tool generates headline suggestions based on your keywords

IsItWP Headline Analyzer is a great tool that helps you create killer headlines for your web pages

Research Content Ideas

You are most likely familiar with the Hubspot Blog Ideas Generator. This is artificial intelligence in its purest form. It is quite limited in its free version, but there are more advanced tools on the market. They also allow you to get a list of ideas for articles based on several key queries, but the key difference is that these systems are able to analyze a much larger stream of data, including in real-time.

That is, by writing down a few key phrases about your topic, you can get valuable insights about what’s trending now, what users are discussing on social networks, and even get predictions about what will be trending in the near future, and start creating your content based on this data. One such tool which is worthy of mention is Buzzsumo.

Buzzsumo provides content suggestions, keywords, topic-related questions and more.

Suggest Better Keywords

Even with the most advanced tools, searching for keywords and compiling a semantic core for a site is always a headache. If you do not believe it, just ask your SEO specialist. The most important point is not only to collect the right key queries but also to select the queries that your users use. Effective SEO always means a perfect match.

Artificial intelligence algorithms help you find the best matches, taking into account its knowledge of the market, your business, your users, your competitors, and Google algorithms, of course.  SEMrush is one such leading platform and is highly recommended. Their keyword magic tool is worthy of mentioning as well.

Empower Voice Search

58% of consumers have used voice search to find local business information in the last 12 months (BrightLocal)

Voice search has become huge, especially among smartphone users. Since voice search is somewhat different than keyboard search, it requires a different approach to SEO. Firstly, voice search is much richer and longer-tailed than keyboard search. So if someone would type a search for Document Translation Services, in voice search the query would be more like: where can I get the best document translation service or where can I find document translation services near me near me? That is why SEO experts recommend to optimize for voice search by targeting long-tail keywords and optimizing for local search results.

Other SEO recommendations are to write FAQ pages with short questions and answers. And it definitely pays more than ever to get featured in Google with Rich Snippets. Because that is the only result that Google will audibly play back  in a voice search. See an example below.

 

Artificial intelligence can help you find a list of potential questions, and give you additional insights about how you get featured in Google rich snippets.

Optimize for Images Search

Visual search is another trend that will intensify in the years to come. Advanced AI systems already know how to recognize images on their own. Soon, it will become possible to buy a dress that you saw in the celebrity’s profile on Instagram even if you don’t know either the brand or the model. If you have a retail business, you definitely need to bet on this trend. Moreover, you need to make your images searchable, that is, create a separate strategy for visual promotion. Artificial intelligence and machine learning can help here as well.

Personalize Your Content

Users are already starting to get used to personalized content driven by AI. The simplest example is the news feed in Google Chrome when the news is selected for you based on your interests and search queries. You can also use this approach on your site, for example, based on data about what your client is looking for on the network.

Translate Your Pages

Google Translate is another application of AI and machine learning, which, by the way, is evolving very significantly year after year. Yes, machine translation still needs to be verified by the person, but the quality is improving markedly. What does this mean for business? No, this does not mean that you can do without professional translation services. But it does mean that you can start by translating your pages by machine, and then apply for the SEO localization services to add relevant key queries in the target language. And go ahead and conquer foreign target audiences!

Suggest Content Optimization Ideas

In this case, artificial intelligence systems will work as an open-minded analyst. All you need to do is to show the system the material that you want to improve, for example, from an SEO point of view, and get new insights about which keywords you can add or what additional sub-questions to discuss in your article.

At this point, most likely you have a logical question – can AI systems create content from scratch? Well, it is expected that by 2026, the program will be able to write essays for high school and get the highest grades for it. But at the current time, these algorithms are too fresh to rely on them completely.

So, is AI the Future of SEO?

Yes, artificial intelligence is the future of SEO. And not just SEO. This is the future of business, and most likely, this is the future of our life as a whole. This is a progressive process that is already irreversible. Statistics show that more and more companies plan to invest in artificial intelligence technologies for different purposes – from introducing a smarter chatbot on the site to optimizing the production process.

Moreover, artificial intelligence for marketing and business is becoming inseparable from other technologies – mobile communications, virtual and augmented reality. The future of the business will be definitely determined by technology, and it is better to start gradually introducing them today.

Conclusion – Are we there yet?

The algorithms of artificial intelligence and machine learning are very powerful and promising, but still need human control and guidance. For the moment these are assistants, but not substitutes, for technical and creative specialists. Use innovative opportunities for data collection, lightning-fast, and advanced analytics, but never downplay the human contribution to business development.

About the Author

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.

 

How to Increase Your Business Revenue by Optimizing the Customer Experience

If you still don’t realize the importance of customer-business relationship, you are missing out on a lot. Over the past few years, it has become quite obvious how customer experience can be a game-changer for your business. Companies that value their customers and work on improving their experience have shown rapid progress as compared to their competitors.

Having a strategy that caters to better customer experience can take you places; it not only affects your business revenues positively, but it also increases customer loyalty and generates positively WOM.  Satisfactory customer services can benefit your business in multiple ways, including gaining customer loyalty, gaining newer customers based on word of mouth, and satisfied customers.

Superior customer experience is what sets your business apart from the competition. So let’s see how you can utilize the customer experience to your advantage:

What is Customer Experience?

To realize why customer experience (CX) is essential, you need to understand its meaning and how it should be delivered. At its core, customer experience is the impression a brand creates on a customer from brand discovery until the purchase and beyond.

It has the following elements:

Reliability: customers expect the brand to provide the products and services it claims to provide, every time.

Availability: customers expect to communicate with the brand on their terms; they expect the brand to respond to them in a timely and satisfactory manner when they contact via email, phone, social media, chat, or any other portal.

Simplicity: customers want their shopping experience to be hassle-free; the easier the shopping process, the happier a client is.

Adaption: customers expect a brand to customize the products to their personal preferences. The more adaptable you are, the more satisfied your client is going to be.

Anticipation: customers want brands to come up with innovative solutions.

Accountability: customers want businesses to deliver what they promise, and they want to hold them accountable when they don’t. Therefore, customer experience is improved by the transparency and legitimacy of a business.

Why is it so important?

Customer experience is the sole of your marketing strategy because it makes your consumer feel like they are the center of attention. When you deliver an excellent customer experience, you get satisfied and loyal customers who advocate your business for its exceptional service and set you ahead of your competition.

The following statistics shed a more concrete light on the advantages of Customer Experience:

* Revenues of companies that are particular about customer experiences are 4-8% higher than the rest of their industries.
* 84% of companies with better customer experience report a notable difference in their revenue.
* 73% of companies with above-average customer experience have better financial performance as compared to their competitors.
* The performance of customer-centric companies is 60% times better than the rest.

These stats show some incredible insight into how important it is to consider customer experience while devising your business strategies. There are several ways you can enhance the customer experience to increase your business revenue.

These are:

1.      Buyer Personas

Understanding your customer is an integral aspect when it comes to enhancing customer experience. You can never be fully aware of your customer’s needs, values, and source of satisfaction without knowing who they are and why they are coming to you. By knowing your customer’s nature, you can work on improving their experience by working on your strategies.

Buyer personas include information such as demographics, including age, gender, professions, etc., behaviors, skillsets, interest, email preferences. You can find multiple templates online that can help you create buyer personas.

Buyer personas can help you know better about your existing as well as potential customers. There are two ways of doing that:

* Identify your most frequent buyer personality types and make buyer personas based on that.
* Analyze the already existing data to deduce the traits of your customers

2.      Business Objectives

To enhance customer experience, you need to be clear about the goals, objectives, and agendas of your business type. Without goal clarity, you can never fully work on better customer experience. Annual strategies must include your interactions with the customer and why they need to be connected with your business.

You have to create a relationship between your strategy and customer experience and how you need the customer’s participation to help you achieve your goals. Once you are clear about the objectives, you can further think of how to involve the customer with your platform. Focusing on the following can help:

* What methods/technologies are your customers comfortable with?
* Was there a hurdle in their experience?
* How can the experience be improved?
* How to reduce the gap between you and the customer?

3.      Follow Reverse Mechanism

One way to improve customer experience is by going backward. List the steps involved in purchasing at your business and look for ways you can improve each step. Think critically about each step and try to cut down the unnecessary hassle for the customer. The more precise the steps, the better it is. You can also offer incentives like free delivery or reduced delivery on purchase at a certain amount. Providing auto-fill forms to your customers can also help.

* Focus on enhancing customer experience through the steps involved in the purchase
* Cut out all the extra steps involved in the forms/ procedures

4.      Train Your Employees

Your employees need to be well-trained about how to create a satisfactory experience for the customers. Focusing on details and what the customer preference is can help you enhance how the customer feels. The employees should be careful about providing just what the customer needs. For example, Sephora placed color-coded baskets in their shops, for the customers who needed assistance while shopping would pick red-colored baskets while the ones who preferred to shop on their own could carry black baskets. Now, this is a strategy that has made it easier for both parties, and the customers do not have to make an effort to get what they prefer.

* Train the employees to create a better customer experience in-stores
* Hire a dedicated team that is ensuring the customer’s happiness and satisfaction
* The customer service team should be vigilant to solve and respond to people’s queries

5.      User Experience

For online businesses, the UI and UX details are of high value; improving your website and app’s design can help you attract a massive audience. When a customer feels lost and directionless on your platform, they will tend to leave it in a matter of minutes. Focusing on an easy and minimal interface can help you enhance the customer experience.

* Pay attention to design details and eliminate bad quality designing
* Consistency in graphical content across all platforms
* Make it easy for customers to purchase from your website
* Enhance the user experience by connecting with your audience through emotion

6.      Feedback and Reviews

Feedback is of extreme value for you as it is one way to figure out what needs improvement. When you get honest reviews and feedback from the buyer, you can focus on the areas in which you are lagging. For example, if someone writes feedback on the hygiene of your store, you can focus on improving the cleanliness standards. Feedbacks can help you enhance customer satisfaction as well as gain customer loyalty. If the customer is communicated that their feedback is important and is being resolved, they will prefer to use your services again as well.  For example, a representative for carpet cleaning explained that people trust their service because they take feedback seriously. The business asks the customer for feedback, incorporates it into their service, and then follow-up with the client to assure them that the problem has been taken care of. In this way, customers feel valued, they are more satisfied, and it helps the business attract more customers through positive WOM.

You can get feedback using the following methods:

* Feedback and reviews through forms
* Coupons and discounts upon reviews
* Follow up with customers after their experience
* Use social media for honest feedback

About the Author

uhammad Shoaib provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing.

See also:

Get to know your customers. Localizing your website for Latin America.

The new paradigm of selling online

How to Increase Conversion rates on your Website

As any online business manager or owner knows, driving traffic to your website is challenging. But even success in driving traffic is only winning half the battle. Getting visitors to convert and buy online is the other and more important half of your success.

The Challenge Facing GTS Translation

GTS Translation has been selling professional translation services online for several years. And while traffic is robust due to our dedication to organic SEO and our lofty standing in the SERPs, conversion rates were low-less than 1% of all traffic. If we are physical brick-and-mortar store, that would amount to less than one sale for every 100 customers.

Organic SEO Success

At GTS, we have been engaged in digital marketing for many years. This has been a slow and painstaking process, but one that has born fruit. We are on the 1st page of the SERPs for many competitive keyword phrases with a high KD (Keyword Difficulty) factor. This includes the following keywords: document translation services, online translation services, medical translation services, technical translation services, legal translation services, French/German/Italian translation services and many more.

Getting to YES-a 2-step approach

One of the things that we did to increase conversions is a 2-step approach that we implemented about a year ago. The first step was to integrate coupon codes into our website. Using coupon codes, we can offer our customers flat-rate or percentage discounts. We developed the coupon code software internally.

Translation service discounts

The second step was to implement a cart-abandonment popup window that is displayed upon signs of exit intent. We only implemented the popup window in our Price and Delivery window, which is displayed after the customer requests an online price quote. The popup window offers a 10% discount to the customer and displays the coupon code that should be used to redeem the discount.

Translator discounts
Popup window

We found that this greatly decreases the bounce rate in this window and dramatically increases user engagement at this critical stage of the buying process. We also saw a sharp rise in conversions to about 2% of all traffic. Which brings us close the conversation rate of physical stores. Since our website is based on the WordPress CMS, we implemented the PopupMaker WP plugin (https://popupmaker.com/). We are very happy with this plugin as it is very easy to configure and does the job well.

Optimizing for Incorrect Spelling. Should you be doing it?

Should you optimize for typos?

As someone who has been working in the language industry for many years, one of the most common typos I make is typing ‘Soanish” instead of Spanish. This  is a common typo, as the ‘O’ and ‘P’ keys are located next to each other in QWERTY keyboards, both in mobile devices and on PCs. So on our translation company website, should we optimize for this keyword? It may be a good idea-according to the SEMrush keyword magic tool, over 1.2 million people search for the keyword phrase ‘Soanish translation’ in a 12 month period. That’s a lot of traffic! Another common typo, ‘Spanish to English trabslate’ gets searched for 1.5 million times a year! That’s even more traffic.

Finding the high traffic/high volume typo keywords

You can use a keyword research software tool to check the volume of the searches relevant to you. You will find some very high volume keywords that are misspellings.

Here are some other high traffic keywords that people use in searches related with translation services. All of them are typos.

* Englisg to Spanish Translate: 5 million searches per year
* Translate Engliah to Spanish: 5 million searches per year
* Translate Engish to Spanish: : 3.35 million searches per year
* Engilsh Spanish translation: 1.2 million searches per year

The SEO experts on the Internet seem to be unanimously agreed that optimizing for incorrectly spelled words is not a good idea. First of all, the major search engines will automatically correct the spelling and return the same SERPs as for the correct spelling.

Soanish translation

So if you mistakenly entered a search for ‘Soanish translation,’ the results will be mostly the same as for ‘Spanish translation.’ Secondly, optimizing for incorrectly spelled keywords can damage your website, as the search engines may tag your content as being of poor quality.

But Google is not the only search engine!

It appears to be conclusive that optimizing for incorrect spelled keywords will get you nowhere with Google. But there are a lot of search engines that are not called Google. True, Google dominates search with over 70% share of the market. But as an SEO, you can’t overlook the other engines.  For example, at GTS we get quite a bit of traffic from DuckDuckGo. When I search for ‘Spanish to English translate‘ on DuckDuckGo, the free translation tool by Cambridge appears in the first SERP. But when I search for ‘Spanish to English trabslate‘ Cambridge is not on the first page. Is this just a coincidence or does the search return different results based on user input, even when it is an incorrect spelling?

Using typos in anchor text

So should we build incoming links to our site using the anchor text “Soanish translation?’ Some SEOs say that it works to drive traffic to your site. But it may be challenging to find reputable sites that want to put on their website anchor text with misspelled words.

Using typos in image alt tags

Google and other search engines use the image alt tags to index images. Using a high traffic misspelled keyword in your alt tags will not look visibly bad to the user, but may be enough to tell the search engine to consider your website in the relevant SERP. This may be a good option and worth trying.

Look here to see how many images are tagged by Google with the incorrect spelling of ‘Soanish.’

Register domain names with misspelled words

This seems to be a non-starter so I would not waste time or money on it.

Keywords with syntax errors

In doing some research for this post, we found some high volume long-tail keywords which are not typos but are not correct either. I refer to keywords with syntax errors such as:

* Translate English to.Spanish: : 6.12 million searches per year
* Translate from English to.Spanish: 2.24 million searches per year
* Translate English.to Spanish: 1 million searches per year
* Translate Chinese to.English: 673.000 searches per year

Here the search engines do not correct the spelling and seem to automatically disregard the spurious period. Upon close inspection, the search results seem to be slightly different for each search string.

Optimizing for these kinds of search keyword strings may be easier as it may be possible to work it into the content without it sounding funny or incorrect.

Summing Up

Your website  content should be high quality and with no spelling or grammar errors. Writing poor content for search engine ranking is never a good idea and should be avoided.

However, when doing keyword research look for high volume misspelled strings. Once you have identified them, try using them in image alt tags or as anchor text in inbound links. It may get you more traffic.

 

 

 

How Content Translation Will Improve Your SEO

Multilingual SEO

When you want to take your business in an exciting new direction, you’ll inevitably start thinking about expanding into new markets and countries. It’s certainly a great place to be in, but what about all the various bits and pieces you need to get in order before you can really start expanding?

There’s the service provision, distribution, insurance, legal requirements; and the list goes on and on. There is however one area where you can get started in just a few minutes, provided you know the right steps to take: content translation for SEO optimization. To give you a head start on the competition, we’ve put together everything you’d ever want to know.

What is SEO?

Search Engine Optimization (SEO) is the practice of ensuring that your content appears as high up the SERP rankings (Search Engine Results Pages) as possible. It’s something you’ll hear just about everyone talk about, for example no list of the best content marketing strategies would be complete without some reference to the all-important art of SEO. But do you really know what it means?

The best approach is to move away from the technical details for the time being, and remember the true purpose of search engines: to display relevant content. ‘Relevant’ is the operative word here, so make sure you never lose sight of it and you’ll be heading in the right direction.

What is SEO translation?

When you’re moving into a non-English speaking country, you’re going to need to translate your content into the language of the locals. At the same time you’re also going to need to optimize it for SEO all over again. This is because the keywords people search within one language aren’t going to be the same as those in another. Just because you’ve translated the phrases, doesn’t mean you’ve captured the way in which your new audience will search for you.

Why would you want to translate your content?

There’s a whole host of reasons for this, but let’s focus on the three main ones for now:

* You can reach a much larger audience by connecting with them in their native language
* You can grow faster than the competition by moving into a market that’s relatively untouched
* You can enhance the SEO of your main site by linking up your content across all your various different language sites

These may sound like common sense, but you’d be amazed at the number of businesses who overlook the key benefits. Now that we’ve covered why you’d want to do it, let’s impart a few words of wisdom that will show you the best way forward.

Paying attention to cultural norms and practices

One of the most common mistakes businesses make when they expand into a new market is failing to get to know the locals. When you step back and think about it for a moment, it’s almost impossible to see how this can happen.

If you were launching a new product into your own market, you’d do your market research to check that people will actually want to buy it. So, if you were moving into a new country that you had limited knowledge of, why would you assume the approach that worked back home will work just as well there? Different countries and cultures have different social norms and practices that you need to be aware of before you even consider how to structure your copy. It’s the foundation on which the rest of your efforts will be built, so make sure you take the time to get it right.

Knowing what your audience are searching for

Your new audience is highly likely to be searching for you in a different way to your existing audience. Perhaps your product fulfills a slightly different need where they are, or your service is going to prove popular for a reason that would be far less common than with your audience at home.

The key thing here is to understand how they’re searching for similar products and services by undertaking a thorough competition analysis. From there you can start thinking about how to present your offering to the masses.

Translate before optimizing for SEO

It’s so important that you translate your copy before trying to optimize it for SEO. If you try and do two things at the same time then you are bound to get yourself in a muddle as you try and juggle two competing demands. Take your time crafting a clear message that will allow you to connect with your audience, and only turn to the SEO side of things once you’re happy with your core message.

“I’ve seen so many businesses fall at the first hurdle in their expansion efforts because they were obsessed with SEO. The key is to get your message right first. SEO should always come second to the quality, readability, and relevance of your content” — says Marie Fincher, Head of Content at TrustMyPaper, and Lead Writer at Studicus.

The importance of a bilingual copywriter

One of the most common SEO mistakes is trying to force in long tail keywords that just don’t make any sense. People may well be searching them in their droves, but that doesn’t necessarily mean they belong on the page.

A skilled bilingual copywriter will get your translated content high rankings in the SERPs

With a bilingual copywriter, not just a translator, you can have an expert ensure the keywords you select are woven seamlessly into your content. That way you can move up the rankings without sacrificing the quality and fluidity of your message.

Why you should avoid literal translation

No list of the most common translation mistakes would be complete without someone using a literal translator and thinking they’ve solved all their issues with the click of a button.

Different languages have completely separate structures and hierarchies of language, which means you simply cannot translate word for word. It would be great if you could, but unfortunately you can’t. All literal translation does is fill your new website with pages of largely unintelligible copy your new audience will instantly dismiss. It doesn’t matter how good your choice of keywords are, if it’s not good quality content, it won’t make any difference to your conversions.

How to select localized keywords

Last but not least, you need to remember that it’s not enough to translate your English language keywords. Do a completely fresh round of keyword research in the new language so that you don’t make one of the most common mistakes out there.

You’ll also want to localize your choice of keywords and phrases by adding local towns, cities, and regions. That way you can ensure your new site is generating hits in the right part of the world so you can move your business forward the smart way.

Final Thoughts

Now that you’ve heard all about how content translation can take your SEO to new heights, it’s over to you to make it happen. By finding an expert who will be able to ensure readability in the new languages you’re adding, you can add value and informative content that will help take your business in an exciting new direction. Ideal if you want to expand your offering and reach out and connect with a new global audience of potential clients and customers.

About the Author: Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at BestEssays and GrabMyEssay. Kristin runs her own FlyWriting blog. You can see Kristin on Facebook.