Translation and Language Industry Observations

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Multilingual SEO: The 7 Most Common Mistakes And How To Avoid Them

By Natalia Piskorovska Abstract: This article will cover the 7 most common multilingual SEO mistakes and show you the best practices that will help you to avoid them. An increase in globalization and digitalization has made companies more interested in opening to foreign markets. The first step in this direction is creating a multilingual website. …

Using Google Ads for International Clinical Trial Recruitment

As a recruiting manager for a clinical trial, you probably have experience with search engine and pay-per-click (PPC) advertising. Your objective is to attract the highest numbers of potential participants and move them through the recruiting funnel successfully. Using PPC to recruit clinical trial participants is not only effective, it can be done with relatively …

How to do Multilingual SEO – Translation Tips

by Christopher Oldman, Digital Marketing Specialist Google processes about 99,000 searches per second (8.5 billion per day). While the dominant language is English, users search Google in local languages as well. This means that you’re missing out on a lot of traffic if you only cater to English-speaking users. Therefore, when thinking about our website …

What is link bait and why translation companies should avoid it

As a translation company that does most of its business online, GTS Translation maintains a high level online profile. We have first page positions in hundreds of keywords, both short- and long-tail. We have been allocating considerable budgets for organic SEO for years. Link building and digital content marketing are the cornerstones of our strategy. …

How to skyrocket your SEO strategy with Artificial Intelligence

Have you ever tried to build a semantic core for a site at least once in your lifetime? Or create a competent content strategy? If the answer is yes, then you probably know how difficult it is, and how much information you need to process and take into account to get the right result. This …

How to Increase Your Business Revenue by Optimizing the Customer Experience

If you still don’t realize the importance of customer-business relationship, you are missing out on a lot. Over the past few years, it has become quite obvious how customer experience can be a game-changer for your business. Companies that value their customers and work on improving their experience have shown rapid progress as compared to …

How to Increase Conversion rates on your Website

As any online business manager or owner knows, driving traffic to your website is challenging. But even success in driving traffic is only winning half the battle. Getting visitors to convert and buy online is the other and more important half of your success. The Challenge Facing GTS Translation GTS Translation has been selling professional translation services …

Multilingual SEO

How Content Translation Will Improve Your SEO

When you want to take your business in an exciting new direction, you’ll inevitably start thinking about expanding into new markets and countries. It’s certainly a great place to be in, but what about all the various bits and pieces you need to get in order before you can really start expanding? There’s the service …

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