Translation and Language Industry Observations

6 Reasons Your Company Should Expand to Southeast Asia

Whether you’re a startup looking to leverage the fastest growing markets or you’re already a multinational company in the midst of expansion, there are several reasons you should open operations in Southeast Asia. Its growing economy is large, youthful and under-exploited. With the right entry strategy, tapping into the Southeast Asia market can help your …

How does the four-eye principle apply to language review?

The Four eyes principle is a requirement that two individuals approve some action before it can be taken. The Four eyes principle is sometimes called the two-man rule or the two-person rule. (from an official European Union website) Every reputable translation agency uses a quality assurance system in its work process. The QA process can include a number …

International Dating: Bridging the Language of Love

Like online porn, dating websites were one of earliest drivers of the Internet. Even before social networks were introduced, people were using the net to find their soulmate. And like mail order brides, many of the dating websites are international. Translation technology has been a major factor in the growing popularity of international dating websites, …

What is link bait and why translation companies should avoid it

As a translation company that does most of its business online, GTS Translation maintains a high level online profile. We have first page positions in hundreds of keywords, both short- and long-tail. We have been allocating considerable budgets for organic SEO for years. Link building and digital content marketing are the cornerstones of our strategy. …

Quality Standards in the Translation Industry

Choosing a Language Service Provider (LSP) can be a daunting task. There are so many of them. According to some estimates, there are over 18,000 translation companies worldwide. Search Google for “translation company” (exact match) and you will get 1.3 Million results. Are all of the translation companies suitable for your project? Does every company …

Portuguese: are we going to Brazil or to Portugal?

Portuguese is spoken by about 250 Million people worldwide. In the translation industry, most of the work we do is intended for either Brazil or Portugal. Portuguese is spoken in a number of African countries as well. But most companies do not target their localization efforts to poor countries like Angola, even though Portuguese is …

Localizing for Europe’s Small Countries

When it comes to countries, bigger isn’t always better. Although Europe’s smallest countries are tiny enough to be overlooked, each of them has a fascinating history and many intriguing attractions to discover, from beautiful scenery to historic cities to excellent museums. Read on to learn more about Europe’s seven smallest countries, the languages spoken in …

Planning your stay in Germany-useful hotel terms

COVID-19 is still here but travel restrictions are easing up and more people are planning a vacation away from home. Die Sommerferien stehen vor der Tür! – Holidays are just around the corner! If you are traveling to Germany, it may be worth familiarizing yourself with the vocabulary related to accommodation (die Übernachtung) in order …

Localizing for Scandinavia

Scandinavia is a region in Northern Europe which is comprised of five countries: Denmark, Sweden, Norway, Iceland and Finland. The combined population of these countries is about 27 million. Which is far less than the populations of single Western European countries like Germany, France, Spain, Italy, Russia and the UK. Localizing for Scandinavia means translating …

10 Yiddish Words that Infiltrated the English Language

Yiddish is mainly spoken today by several hundred thousand Hasidic Jews in the USA and in Israel. It is a Germanic dialect which is written using the Hebrew alphabet. Yiddish, which means Jewish, was spoken by several million people before World War II. Yiddish is commonly referred to by Ashkenazi Jews as “Mama Loshon,” which …

Getting your e-Commerce Website Ready for the German Market

Increasing online sales in the German market. How do you do it? Germany is a country with a population of 80 million people, the largest GDP in the Eurozone, full of multi-nationals, SMEs and tech companies and one of the most attractive markets in the EU. Streamlining your website for the German market can pay …