Translation and Language Industry Observations

Who are the Slavs and what languages do they speak?

The Slavs do not represent a single nation. The term Slavic is both a noun and an adjective. As a noun, Slavic designates a group of languages ​​of the Indo-European family. In Europe, there are currently 300 million Slavic speakers. The adjective Slavic describes the belonging to the ethnic group of the Slavs. This post …

Did Ukraine Win Eurovision 2022 Because of Russia?

The annual Eurovision song contest started in 1958 as a showcase for musical talent in European countries. The winner is decided by a jury system, where each participating country gets a vote. This system has always been a cause of distrust, as some years have seen a politicization of the vote. In this year’s Eurovision …

GTS Translation Services Receives 2022 Best of Miami Beach Award

Press Release FOR IMMEDIATE RELEASE Miami Beach Award Program Honors the Achievement MIAMI BEACH May 15, 2022 — GTS Translation Services has been selected for the 2022 Best of Miami Beach Award in the Corporate Office category by the Miami Beach Award Program. Each year, the Miami Beach Award Program identifies companies that we believe …

Will Google Glass Make Interpreters Obsolete?

One of the most common questions that people in the translation are asked is: will Google Translate replace professional translators? The funny thing about this question is that it has been being asked for over 10 years at least. Does that mean that the question is stupid or that the answer is no? Well, the …

La lingua dell’amore. Interesting Facts about the Italian Language

Italian is the language of love, passion, music and culture. In addition to good food, art and fashion, the Italian language is one of the elements that characterize life in Italy and connects the country and its people. We’ll take you on a journey through the Italian language variants and tell you some interesting facts …

Tips on Marketing to the Spanish-Speaking Audience in the USA

by Daral Leon One of the most challenging but lucrative frontiers in marketing for businesses in the USA is reaching out to the Spanish-speaking audience. The large Hispanic population in the US presents a viable marketing opportunity for many businesses. How do you market to this demographic? Here are strategies you can consider with your …

Make Your Videos Multilingual: Adding Dubbing and Subtitles to Broaden Your Reach

by Ivan Andrianko Creating videos in multiple languages is one of the most underestimated opportunities when producing video content. It helps broaden your video’s reach, and allows your entire audience access to the asset – usually for only a small additional marginal cost. It’s one of the best ways to maximize the impact of your …

Multilingual SEO: The 7 Most Common Mistakes And How To Avoid Them

By Natalia Piskorovska Abstract: This article will cover the 7 most common multilingual SEO mistakes and show you the best practices that will help you to avoid them. An increase in globalization and digitalization has made companies more interested in opening to foreign markets. The first step in this direction is creating a multilingual website. …

Using Google Ads for International Clinical Trial Recruitment

As a recruiting manager for a clinical trial, you probably have experience with search engine and pay-per-click (PPC) advertising. Your objective is to attract the highest numbers of potential participants and move them through the recruiting funnel successfully. Using PPC to recruit clinical trial participants is not only effective, it can be done with relatively …