Translation and Language Industry Observations

Using Multilingual Video Marketing to Get More Customers

by Andre Oentoro Video marketing is becoming ever more popular among business owners as one of the most effective strategies to increase online conversions. Considering how people enjoy watching videos and accessing them on their mobile phones, incorporating video campaigns is beneficial for many marketers. According to a study, 55% of people watch branded videos …

Internet Censorship: China Shuts Down Google Translate

As widely reported by various media, China has shut off access to Google Translate in mainland China. Users in China that try to access translate.google.cn or translate.google.com are redirected to a link to Google Translate Hong Kong. But that won’t work in China either. Chinese also blocked the Google Translate API, rendering all apps that …

5 Free Translation Apps You May Never Have Heard Of

The popularity and usage of free translation programs is rising. More and more translation software products are being announced every year. And more and more companies are using these apps to translate a wide range of content. The quality and reliability of machine translation is also improving steadily, which is another reason for the increasing …

Using Reverse Image Search For Translation

Google Reverse Image Search Google Images has a feature which has been around since 2011, but is relatively unknown to many people. Reverse image search allows you to upload an image or a link to an image and find similar images and relevant information on the Internet. Unlike standard image search, where you enter a …

A Look at Canada’s Immigration Process

by Colton Jones Canada is known for many things: hockey, poutine, friendly people, and more importantly-its millions of immigrants. But why are immigrants choosing to call Canada home, considering all of their other options? This article provides insights into the reasons behind Canada’s booming immigrant population and provides some guidelines on the immigration process. Canada …

The Problem with Literal Translation and How to Solve it

by Evgeniya Melnik Literal translation is an expression that refers to a word-for-word translation that is too close to the original text. This can also be referred to as a linear translation. A literal translation may not sound natural in the language of the intended audience and is often difficult to read. It may also …

Pure human translation. Does it still exist?

By David Grunwald Is your translator or translation agency translating your material from scratch or are they using machine translation in their workflow? I contend that many or even most professional translators are using machine translation (e.g., Google Translate) in their work. But they will never tell their customers about it. Because if they do, …

Privacy please. Firefox pulls translation out of the cloud

Firefox Translations provides automated translation of web content. Unlike cloud-based alternatives, translation is done locally, on the client-side, so that the text being translated does not leave your machine (Firefox website). Do you use Google Translate, DeepL or other online translation tools? Hundreds of millions of people use online Machine Translation (MT) every day. If …

8 Tips for Small Business Owners Looking to Grow

by Gloria Martinez Business technology changes constantly, and it no longer benefits large companies only. Small and mid-size businesses can benefit from technological innovation as well. Research cited by Yale University shows that small, established businesses offer the experience that benefits innovation. 1. Use Cloud Computing If you are not already a cloud-based business, this …

Translation Quality Control. What are the metrics?

In the world of translation, quality is paramount. Because a poor translation can have disastrous results. For example, if a medical doctor uses a medical device incorrectly. Or, if a drug is administered in the wrong way. Or if a technician uses electricity in the wrong way. A poor translation can have fatal consequences or …

5 Unique Ways to Learn Another Language

by Rachel Perez  There are many paths to take when learning another language. From apps to tutors to simply watching foreign films, everyone learns differently. What’s important is to find a way that works for you. Learning another language has several benefits. For instance, there are over 400 million Spanish speakers across the world. Think …

Benefits of Multilingual eCommerce and How to do it?

by Maliha Tasneem When you own an eCommerce business, you need to do everything in your power to reach as many people as possible. And to reach a large audience, you must make your website accessible to everyone. People tend to spend time and buy products from websites that are in their own languages. However, …