Chups or Chips? Deciphering Australian and New Zealand English

As a New Zealander traveling the globe, it must be frustrating and tiresome to constantly hear the question “which part of Australia are you from?” To those who can't call the great country ‘down under’ or the ‘land of the long white cloud’ home, the difference between an Australian and a New Zealand accent is almost indistinguishable. But to those familiar with the rivalry between the two countries on either side of ‘the ditch’, there isn’t much worse than being from one and being labeled the [Read more...]

Exploring the Markets of Vietnam

In common with most markets anywhere in the world, Vietnam's markets are very colourful, vibrant places that teem with cheerful, enthusiastic vendors and savvy, bargain hunting buyers. The larger Vietnamese markets, as can be found in most large towns and cities, generally sell all manner of things such as clothing, shoes, hats, kitchen utensils, rolls of silk and other cloth. Of course, now souvenirs are also prominently displayed to specifically meet the perceived demands and requirements of [Read more...]

Chinese Translators take Coronavirus in stride

The coronavirus could not have come at a worst time. During the Chinese New Year, many people take to the roads and railroads, sometimes traveling up to three days to be with family. The outbreak of the coronavirus forced many people to stay at home for the holidays.But for most translators, business is usual since many translators work at home anyway. Work has so far not been impacted, and many of the Chinese translators that work with GTS are optimistic that the Chinese government will be [Read more...]

Get to know your customers. Localizing your website for Latin America.

This post provides valuable insight into the mindset of Latin American customers, to help you optimize your website localization efforts.Social scientists have studied cross-cultural communication for decades, and some of their findings can shed light on what should and should not be done when trying to appeal to foreign markets.This article explores some crucial peculiarities of Latin American cultures. Most of them seem to evolve from the region’s Hispanic heritage, so they might not [Read more...]

TCHAU TUPI, OLÁ PORTUGUÊS! THE BEAUTIFUL BLEND OF BRAZILIAN PORTUGUESE

Brazilian Portuguese is a widely spoken language, but what exactly is Brazilian Portuguese? A mix of Brazilian and Portuguese? It is not quite that simple. Fortunately, for those of us who cannot seem to get our head around the complexities of Brazilian Portuguese, there are plenty of brilliant Brazilian Portuguese Voiceover artists to help solve our language quandaries.But what indeed makes Brazilian Portuguese so different and unique?First. The distinctiveness in Brazilian Portuguese [Read more...]

Mayday? Or May Day?

Today is May 1st. Which may not mean much to some people. But in many countries May 1 is an official holiday which is commonly referred to as International Workers' Day or May Day.  The list of countries in which May is a national holiday is very long and includes Germany, France, Russia, China, Spain, Italy and many more countries. If you are ordering translation services from GTS around May 1st, please bear in mind that slowdowns may result owing to the holiday.Ironically, and even though [Read more...]