Translation and Language Industry Observations

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Finding Antigen Self-Test Instructions in your own Language

Ever since the Omicron variant of COVID-19 took the world by storm at the end of November 2021, the demand for Antigen self-test kits has skyrocketed. Changes in government regulations have created a pent-up demand for home self-test kits. The holiday season increased demand even more, as many people wanted to self-test before visiting family …

Ravaged by COVID-19, Seattle is a city in decline

This post is based on some emails I received from one of our translators. It illustrates how badly the COVID-19 pandemic has ravaged Seattle and the outlying areas. I wanted to share this with our readers: I am now up in Bellingham, a small college town 90 miles up the coast from Seattle. Seattle (where …

How Your Business Can Survive The Post Quarantine Period Using Localization

The effect of the 2020 pandemic has created a significant setback for a lot of businesses. From the onset of the COVID19 crisis, the NFIB showed 92% of small business owners suffering adverse effects. But, small businesses are not the only ones who have suffered some form of setback from the pandemic. A briefing from …

How Coronavirus Has Impacted Medical Interpretation

The coronavirus has displaced and disrupted many usual medical practices. More than ever, the need for adaptive medical treatment that can reach anyone regardless of their situation or spoken language has proven its importance in the face of a global pandemic. The impact of the coronavirus on medical interpretation and translation, of both face-to-face and …

Coronavirus Marketing Strategy Checklist for Small Businesses

It’s an unusually scary time for small enterprises because COVID-19 has disrupted operations worldwide. Every business has reacted differently to the crisis; some have suspended their business temporarily while others have transitioned to remote work until further notice. Although everyone is trying to do their part in limiting the spread of the virus, the fear …

GTS Translation Steps Up to Assist in COVID-19 Clinical Studies

The COVID-19 pandemic has already taken the lives of over 5.6 Million people out of nearly 366 Million confirmed cases of the deadly virus worldwide. So it should come as no surprise that the entire pharmaceutical and healthcare industry is desperately trying to develop a cure, like a vaccine, or at least a drug that …

Slowing economy drops the hammer on translation prices

Translation services are experiencing a drop in demand due to the slowing of the economy and rampant unemployment in most of the world economies. Entire industries have been nearly shut down, causing translation companies that serve in these sectors to run for cover. This is especially true in the following industries which are international in …

In the COVID-19 Era, Disinfectants and Hand Sanitizers Safety Data Sheets are being Offered Free of Charge

COVID-19 has caused a spike in the manufacture and supply of hand sanitizers and disinfectants. You don’t need a market study to learn this. Is there any home or business in the world now that isn’t stocked with hand sanitizing alcohol gel? Hand sanitizers were made famous in a meeting in 2008 between then President …

Google My Business Suspends Service due to COVID-19

Google My Business service has been suspended due to COVID-19. I learned this when some of our customers tried to leave online reviews which were not published by Google. I find this to be most distressing. Online businesses, such as GTS Translation, rely on online reviews for their living. Leaving a client testimonial can help …

Preparing for recession: How can LSPs weather the coronavirus storm?

Welcome global recession. We weren’t expecting you and you are not welcome in our house. But it looks like we have no choice and you are here to stay for a while. The coronavirus has already put many people out of jobs and we are just at the beginning. Many more people will be out …

Should LSPs be using the coronavirus to drum up business?

In the last 2-3 days, we have been getting dozens of emails from Language Service Providers (LSPs) who are using the Coronovirus as an excuse to spam potential clients and push their translation services. Here is an example: _____________________________________________________________________ Dear business partners, Despite various restrictions and quarantine measures, we operate as usual. Our technologies enable complete …

Coronavirus drives demand for translation services

The entire world seems to be consumed these days with the hysteria around the coronavirus outbreak. And for good reason. Thousands are already dead and the outbreak seems poised to wreak havoc throughout the entire world. US President Trump has issued a travel ban, basically cutting off travel between Europe and the USA.  According to …

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