Translation and Language Industry Observations
Translation and Language Industry Observations
COVID-19 has caused a spike in the manufacture and supply of hand sanitizers and disinfectants. You don’t need a market study to learn this. Is there any home or business in the world now that isn’t stocked with hand sanitizing alcohol gel? Hand sanitizers were made famous in a meeting in 2008 between then President …
In common with most markets anywhere in the world, Vietnam’s markets are very colourful, vibrant places that teem with cheerful, enthusiastic vendors and savvy, bargain hunting buyers. The larger Vietnamese markets, as can be found in most large towns and cities, generally sell all manner of things such as clothing, shoes, hats, kitchen utensils, rolls …
Google My Business service has been suspended due to COVID-19. I learned this when some of our customers tried to leave online reviews which were not published by Google. I find this to be most distressing. Online businesses, such as GTS Translation, rely on online reviews for their living. Leaving a client testimonial can help …
Long past are the days when AI was a story created by Science fiction books and movies. Technological advancements in the field have made Artificial Intelligence a practical and valuable resource for the industry. Today, every industrial sector is integrating machine learning in their operations to improve efficiency and productivity. The applications of AI are …
Welcome global recession. We weren’t expecting you and you are not welcome in our house. But it looks like we have no choice and you are here to stay for a while. The coronavirus has already put many people out of jobs and we are just at the beginning. Many more people will be out …
In the last 2-3 days, we have been getting dozens of emails from Language Service Providers (LSPs) who are using the Coronovirus as an excuse to spam potential clients and push their translation services. Here is an example: _____________________________________________________________________ Dear business partners, Despite various restrictions and quarantine measures, we operate as usual. Our technologies enable complete …
The entire world seems to be consumed these days with the hysteria around the coronavirus outbreak. And for good reason. Thousands are already dead and the outbreak seems poised to wreak havoc throughout the entire world. US President Trump has issued a travel ban, basically cutting off travel between Europe and the USA. According to …
A few weeks ago I wrote a post on LinkedIn entitled: More proof why IMO machine translation is clearly not ready to replace professional translators. You can see the full post here. This was a simple test that we ran after receiving an order from one of our clients. We ran the original German sentence …
As any online business manager or owner knows, driving traffic to your website is challenging. But even success in driving traffic is only winning half the battle. Getting visitors to convert and buy online is the other and more important half of your success. The Challenge Facing GTS Translation GTS Translation has been selling professional translation services …
The state-of-the-art Neural Machine Translation (NMT) systems available today provide a fast, excellent basis for high quality translations. Spelling, grammar and general formulations have a low error rate and therefore the post-editing (PEMT) requires little effort. For post-editing of technical texts, however, specialist knowledge must be available in both theory and practice in order to …
The coronavirus could not have come at a worst time. During the Chinese New Year, many people take to the roads and railroads, sometimes traveling up to three days to be with family. The outbreak of the coronavirus forced many people to stay at home for the holidays. But for most translators, business is usual …
Should you optimize for typos? As someone who has been working in the language industry for many years, one of the most common typos I make is typing ‘Soanish” instead of Spanish. This is a common typo, as the ‘O’ and ‘P’ keys are located next to each other in QWERTY keyboards, both in mobile …
This post provides valuable insight into the mindset of Latin American customers to help you optimize your website localization efforts. Social scientists have studied cross-cultural communication for decades, and some of their findings can shed light on what should and should not be done when trying to appeal to foreign markets. This article explores some …