Translation and Language Industry Observations
Translation and Language Industry Observations
by David Grunwald As most people in the western world, I have been using ChapGPT. Extensively. Furthermore, at GTS we implemented the OpenAI API for our new AI subtitle translation service. But as everyone knows, ChatGPT is not always accurate and needs to be fact-checked. In this vein, I wanted to tell you a story …
Why OpenAI Whisper Is Outperforming Big Tech in Audio Transcription In recent years, automatic speech recognition (ASR) has become central to a wide range of applications—from video captioning and voice assistants to compliance, media localization, and customer service automation. The big players—Google, Amazon (AWS), and Microsoft—have long dominated this space with enterprise-ready ASR solutions. But …
We are excited to unveil our newest offering: automated video caption translation powered by Whisper AI. This innovative service enables you to quickly and accurately translate the subtitles of your videos—making your content accessible to a global audience, faster and more affordably than ever before. Whether you’re localizing training videos, product demos, e-learning modules, or …
AI & MTPE in the Translation Industry As artificial intelligence (AI) continues to reshape industries, the translation sector is undergoing a profound transformation. Machine Translation Post-Editing (MTPE) has become an integral part of workflows for many translators, raising key questions about quality, pricing, and future opportunities. To better understand how professionals are adapting, GTS Translation …
By David Grunwald If you are employed in the translation industry in any way, you have probably heard this one. Wait… you still have a job? Doesn’t AI do all of that now?” Or the classic: Why don’t people just use Google Translate? As someone who’s been in the business for years—and whose company is …
by Charlie Fletcher Personal trainers in metropolitan areas serve vibrant communities where Russian, Mandarin, Spanish, and Arabic speakers seek health and fitness guidance. Adding translation to a fitness business opens doors to untapped markets while building more communicative, authentic connections with clients who prefer working out using their native language. Professional trainers who adapt their …
By Margaret Nest Pay-per-click (PPC) advertising, also known as paid search campaigns, can help your translation service reach foreign audiences in their native language, facilitating your business’s entry into new markets. If you want to grow internationally and reach potential clients in foreign countries, you must include PPC in your localization strategy. As a translation …
As previously written on the GTS Blog, the United States did not have an official language. Until now. President Donald Trump on March 1, 2025 signed an order designating English as the official language as the USA. Does this order need to be confirmed by Congress? President Trump’s executive order making English the official language …
by Charlie Fletcher Corporate language training is an absolute necessity. Companies expanding across borders need employees who can negotiate deals, manage international teams, and foster client relationships without language barriers getting in the way. But here’s the problem: traditional language training has never been easy. It’s slow, expensive, and inconsistent. The rise of AI has …
by David Grunwald There is a significant demand for translation of handwritten texts, and at GTS Translation Services, we frequently receive requests for this service. Manual digitization of handwritten texts can be slow and tedious, especially if the text is difficult to decipher. Furthermore, translators are reluctant to accept this kind of work and if …
Many people learned today about the existence of Chinese AI company DeepSeek. News of DeepSeek’s advancements, particularly its cost-efficient and highly capable AI models, has fueled fears that China is closing the gap with American AI technology. This development has had an immediate impact on U.S. tech markets, with stocks of major AI and semiconductor …
by David Grunwald Abstract: As the world of translation evolves, 2025 has firmly cemented AI as its defining force. With industry players racing to adapt, the question arises: Is there a place for conventional workflows in this tech-driven era? Introduction: AI in Translation In the world of translation and localization, the hot buzz word in …
The AI revolution which started in 2022 has spawned a multitude of new translation websites and mobile apps which offer free machine translation. Are these new sites and apps going to threaten the hegemony shared by the well-known systems like Google, Bing and DeepL? Do these new sites offer features that were previously unavailable? This …