Translation and Language Industry Observations
Translation and Language Industry Observations
by Daral Leon One of the most challenging but lucrative frontiers in marketing for businesses in the USA is reaching out to the Spanish-speaking audience. The large Hispanic population in the US presents a viable marketing opportunity for many businesses. How do you market to this demographic? Here are strategies you can consider with your …
In 2018 President Donald Trump shocked the world when he said that the USA should prefer not to take in immigrants from Shithole countries like Haiti and El Salvador. Trump said that he preferred to take in immigrants from Norway and Denmark. His comment was not only perceived as racist, it was not very smart …
by Ivan Andrianko Creating videos in multiple languages is one of the most underestimated opportunities when producing video content. It helps broaden your video’s reach, and allows your entire audience access to the asset – usually for only a small additional marginal cost. It’s one of the best ways to maximize the impact of your …
In the Pyrenees, the rules are simple. If you are on the south side of the mountain range, then you are in Spain. And if in the north, then in France. But in the Val d’Aran region everything goes awry. It turns out that Val d’Aran is on the wrong side of the mountains. Geographically, …
One of the most widely spoken languages in the world, Spanish originated from a mixture of Latin and local dialects of the peoples of the Iberian Peninsula around the 5th century. Here are 12 facts about the Spanish language. Fact 1: There are a lot of words in Spanish. The good news is that we know their exact …
by Martha Oschwald One of the biggest gripes among translators is being taken for walking encyclopedias. As ridiculous as it sounds, it’s one of the top misconceptions about the job. Unfortunately, there are many more where that came from. Here are some of the most common myths and facts of a niche industry steeped in …
By Natalia Piskorovska Abstract: This article will cover the 7 most common multilingual SEO mistakes and show you the best practices that will help you to avoid them. An increase in globalization and digitalization has made companies more interested in opening to foreign markets. The first step in this direction is creating a multilingual website. …
As a recruiting manager for a clinical trial, you probably have experience with search engine and pay-per-click (PPC) advertising. Your objective is to attract the highest numbers of potential participants and move them through the recruiting funnel successfully. Using PPC to recruit clinical trial participants is not only effective, it can be done with relatively …
by Christopher Oldman, Digital Marketing Specialist Google processes about 99,000 searches per second (8.5 billion per day). While the dominant language is English, users search Google in local languages as well. This means that you’re missing out on a lot of traffic if you only cater to English-speaking users. Therefore, when thinking about our website …
The war in Ukraine has brought worldwide economic sanctions on Russia which have led to a shortage in Russian translation services. Will this lead to rising prices in Ukrainian and Russian translation services? If so, it should not come as a surprise. Just as the halt in Russian oil and natural gas exports have driven …
Many of our colleagues are impacted in Ukraine and Russia during what is a very difficult time. FIT Council would like to express its solidarity, support and deep concern for their lives and working conditions (from Union of Translators of Russia website-you can download full statement here). While the focus of the media worldwide has …
Russia’s invasion of its neighbor and ex-satellite Ukraine is the main focus in today’s news and has supplanted the COVID pandemic as the leading story of 2022 so far. The images of Russian tanks, missiles and the encroachment of capital city Kyiv have raised worldwide concerns of an impending large scale war. These concerns especially …
Ukraine is currently at the center of world focus. Tensions are mounting as the Russian army has positioned nearly 200,000 troops around its borders with the Ukraine. As a result, stock markets are diving, energy prices are increasing, and the citizens of Ukraine are living in fear of the impending invasion. We are on the …