Translation and Language Industry Observations

Team Argentina wins match but gets lost in translation

Argentina’s national team did very well and reached the World Cup final with a convincing 3-0 win over Croatia, the reigning runners-up to the world champion. Led by captain Lionel Messi, Argentina’s win was never in doubt. In celebration of the win, team Argentina tweeted a post in several languages to announce their ascent to …

Localizing your keyword research

People in different countries use different keywords when doing an online search. That’s why companies should perform keyword research by country and by language. By optimizing your website for the same terms that your customers use in each country, brands are much more likely to have high search engines rankings. Another fact to consider: just …

How to automatically transcribe Zoom meetings

Zoom has a function called live transcription that automatically transcribes the audio during the meeting and displays the transcript as subtitles. Using this feature will make it easier for meeting participants to follow the presentation and will make the virtual meeting experience more effective. In this article, we will explain in detail how to automatically …