Translation and Language Industry Observations

Localizing your keyword research

People in different countries use different keywords when doing an online search. That’s why companies should perform keyword research by country and by language. By optimizing your website for the same terms that your customers use in each country, brands are much more likely to have high search engines rankings. Another fact to consider: just …

How to automatically transcribe Zoom meetings

Zoom has a function called live transcription that automatically transcribes the audio during the meeting and displays the transcript as subtitles. Using this feature will make it easier for meeting participants to follow the presentation and will make the virtual meeting experience more effective. In this article, we will explain in detail how to automatically …

A Look at Canada’s Immigration Process

by Colton Jones Canada is known for many things: hockey, poutine, friendly people, and more importantly-its millions of immigrants. But why are immigrants choosing to call Canada home, considering all of their other options? This article provides insights into the reasons behind Canada’s booming immigrant population and provides some guidelines on the immigration process. Canada …