Translation and Language Industry Observations

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8 Tips for Small Business Owners Looking to Grow

by Gloria Martinez Business technology changes constantly, and it no longer benefits large companies only. Small and mid-size businesses can benefit from technological innovation as well. Research cited by Yale University shows that small, established businesses offer the experience that benefits innovation. 1. Use Cloud Computing If you are not already a cloud-based business, this …

Tips on Marketing to the Spanish-Speaking Audience in the USA

by Daral Leon One of the most challenging but lucrative frontiers in marketing for businesses in the USA is reaching out to the Spanish-speaking audience. The large Hispanic population in the US presents a viable marketing opportunity for many businesses. How do you market to this demographic? Here are strategies you can consider with your …

How Language Services Can Help Affiliate Marketers

by John Wright In 2022, 63.1% of online content is written in English. Considering that only around 25% of internet users speak English as their native language, it’s clear that there must be many languages in which there is an under-supply of online content. This fact presents a huge opportunity for affiliate marketers, particularly smaller-scale …

Marketing for Japan – This is How You Do It

Even though you may be familiar with key marketing strategies, have absolute confidence in your product and are satisfied that your game plan works well in Europe, Australia or the USA; when it comes to marketing in Japan you may be left confused and wondering why your tried and tested strategies don’t appear to work …

How Can Localization Help Your Amazon Business

How Can Localization Help Your Amazon Business Taking your Amazon business into international waters can take you to the next level. Especially since the projected global sales for 2020 comes out to a predicted $3.9 trillion. Consumers value businesses that are customer-centric. Speaking in the language of your audience will show them that you are …

How to Increase Your Business Revenue by Optimizing the Customer Experience

If you still don’t realize the importance of customer-business relationship, you are missing out on a lot. Over the past few years, it has become quite obvious how customer experience can be a game-changer for your business. Companies that value their customers and work on improving their experience have shown rapid progress as compared to …

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