Translation and Language Industry Observations

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Marketing for Japan – This is How You Do It

Even though you may be familiar with key marketing strategies, have absolute confidence in your product and are satisfied that your game plan works well in Europe, Australia or the USA; when it comes to marketing in Japan you may be left confused and wondering why your tried and tested strategies don’t appear to work …

How Can Localization Help Your Amazon Business

How Can Localization Help Your Amazon Business Taking your Amazon business into international waters can take you to the next level. Especially since the projected global sales for 2020 comes out to a predicted $3.9 trillion. Consumers value businesses that are customer-centric. Speaking in the language of your audience will show them that you are …

How to Increase Your Business Revenue by Optimizing the Customer Experience

If you still don’t realize the importance of customer-business relationship, you are missing out on a lot. Over the past few years, it has become quite obvious how customer experience can be a game-changer for your business. Companies that value their customers and work on improving their experience have shown rapid progress as compared to …

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