Translation and Language Industry Observations

Understanding Social Language, Neurodiversity and Translation

by Luke Smith It’s estimated that 15 to 20% of the world’s population is neurodiverse. That simply means that this subset of people thinks differently than what is considered “normal.” Their brains think things through and process information differently. For some, it’s a more obvious difference than others. While there is nothing “wrong” with being …

Team Argentina wins match but gets lost in translation

Argentina’s national team did very well and reached the World Cup final with a convincing 3-0 win over Croatia, the reigning runners-up to the world champion. Led by captain Lionel Messi, Argentina’s win was never in doubt. In celebration of the win, team Argentina tweeted a post in several languages to announce their ascent to …

Localizing your keyword research

People in different countries use different keywords when doing an online search. That’s why companies should perform keyword research by country and by language. By optimizing your website for the same terms that your customers use in each country, brands are much more likely to have high search engines rankings. Another fact to consider: just …