Translation and Language Industry Observations

Coronavirus Marketing Strategy Checklist for Small Businesses

It’s an unusually scary time for small enterprises because COVID-19 has disrupted operations worldwide. Every business has reacted differently to the crisis; some have suspended their business temporarily while others have transitioned to remote work until further notice. Although everyone is trying to do their part in limiting the spread of the virus, the fear …

How to skyrocket your SEO strategy with Artificial Intelligence

Have you ever tried to build a semantic core for a site at least once in your lifetime? Or create a competent content strategy? If the answer is yes, then you probably know how difficult it is, and how much information you need to process and take into account to get the right result. This …

GTS Translation Steps Up to Assist in COVID-19 Clinical Studies

The COVID-19 pandemic has already taken the lives of over 5.6 Million people out of nearly 366 Million confirmed cases of the deadly virus worldwide. So it should come as no surprise that the entire pharmaceutical and healthcare industry is desperately trying to develop a cure, like a vaccine, or at least a drug that …

Why Do Customers Write Reviews?

Online reviews can have a big impact on shops, restaurants, hotels, service providers, and other businesses. According to recent studies of consumer habits, 9 out of 10 customers won’t enter an establishment without looking at internet ratings. Most people believe the information in these reviews. Consequently, it’s important to understand why customers write them. This …

Chups or Chips? Deciphering Australian and New Zealand English

As a New Zealander traveling the globe, it must be frustrating and tiresome to constantly hear the question “which part of Australia are you from?” To those who can’t call the great country ‘down under’ or the ‘land of the long white cloud’ home, the difference between an Australian and a New Zealand accent is …

5 Easy Power Poses to Make Yourself More Confident During Remote Meetings

Remote meetings are becoming more and more common fixtures in the business world as wireless technologies improve rapidly. And most recently, with the COVID-19 pandemic, remote meetings have become the main (and sometimes only) way in which business meetings are conducted. Unfortunately, a lot of people, even those who are perfectly confident and composed in …

How to Increase Your Business Revenue by Optimizing the Customer Experience

If you still don’t realize the importance of customer-business relationship, you are missing out on a lot. Over the past few years, it has become quite obvious how customer experience can be a game-changer for your business. Companies that value their customers and work on improving their experience have shown rapid progress as compared to …

Slowing economy drops the hammer on translation prices

Translation services are experiencing a drop in demand due to the slowing of the economy and rampant unemployment in most of the world economies. Entire industries have been nearly shut down, causing translation companies that serve in these sectors to run for cover. This is especially true in the following industries which are international in …

In the COVID-19 Era, Disinfectants and Hand Sanitizers Safety Data Sheets are being Offered Free of Charge

COVID-19 has caused a spike in the manufacture and supply of hand sanitizers and disinfectants. You don’t need a market study to learn this. Is there any home or business in the world now that isn’t stocked with hand sanitizing alcohol gel? Hand sanitizers were made famous in a meeting in 2008 between then President …

Google My Business Suspends Service due to COVID-19

Google My Business service has been suspended due to COVID-19. I learned this when some of our customers tried to leave online reviews which were not published by Google. I find this to be most distressing. Online businesses, such as GTS Translation, rely on online reviews for their living. Leaving a client testimonial can help …

AI Won’t Replace Human Translators Yet. Here Are 3 Reasons Why

Long past are the days when AI was a story created by Science fiction books and movies. Technological advancements in the field have made Artificial Intelligence a practical and valuable resource for the industry. Today, every industrial sector is integrating machine learning in their operations to improve efficiency and productivity. The applications of AI are …