Translation and Language Industry Observations

Impact of the Port Explosion on the Translation Industry in Lebanon

The Covid-19 pandemic in Lebanon is a crisis within a crisis. It occurred amidst a broader socio-economic meltdown that has shaken the country in recent months. This has affected all sectors, including the translation industry. Although the translation sector was already not in its prime, it was doing quite well compared to other industries during …

How Coronavirus Has Impacted Medical Interpretation

The coronavirus has displaced and disrupted many usual medical practices. More than ever, the need for adaptive medical treatment that can reach anyone regardless of their situation or spoken language has proven its importance in the face of a global pandemic. The impact of the coronavirus on medical interpretation and translation, of both face-to-face and …

How Can Localization Help Your Amazon Business

How Can Localization Help Your Amazon Business Taking your Amazon business into international waters can take you to the next level. Especially since the projected global sales for 2020 comes out to a predicted $3.9 trillion. Consumers value businesses that are customer-centric. Speaking in the language of your audience will show them that you are …

Coronavirus Marketing Strategy Checklist for Small Businesses

It’s an unusually scary time for small enterprises because COVID-19 has disrupted operations worldwide. Every business has reacted differently to the crisis; some have suspended their business temporarily while others have transitioned to remote work until further notice. Although everyone is trying to do their part in limiting the spread of the virus, the fear …

How to skyrocket your SEO strategy with Artificial Intelligence

Have you ever tried to build a semantic core for a site at least once in your lifetime? Or create a competent content strategy? If the answer is yes, then you probably know how difficult it is, and how much information you need to process and take into account to get the right result. This …

GTS Translation Steps Up to Assist in COVID-19 Clinical Studies

The COVID-19 pandemic has already taken the lives of over 5.6 Million people out of nearly 366 Million confirmed cases of the deadly virus worldwide. So it should come as no surprise that the entire pharmaceutical and healthcare industry is desperately trying to develop a cure, like a vaccine, or at least a drug that …

Why Do Customers Write Reviews?

Online reviews can have a big impact on shops, restaurants, hotels, service providers, and other businesses. According to recent studies of consumer habits, 9 out of 10 customers won’t enter an establishment without looking at internet ratings. Most people believe the information in these reviews. Consequently, it’s important to understand why customers write them. This …

Chups or Chips? Deciphering Australian and New Zealand English

As a New Zealander traveling the globe, it must be frustrating and tiresome to constantly hear the question “which part of Australia are you from?” To those who can’t call the great country ‘down under’ or the ‘land of the long white cloud’ home, the difference between an Australian and a New Zealand accent is …

5 Easy Power Poses to Make Yourself More Confident During Remote Meetings

Remote meetings are becoming more and more common fixtures in the business world as wireless technologies improve rapidly. And most recently, with the COVID-19 pandemic, remote meetings have become the main (and sometimes only) way in which business meetings are conducted. Unfortunately, a lot of people, even those who are perfectly confident and composed in …

How to Increase Your Business Revenue by Optimizing the Customer Experience

If you still don’t realize the importance of customer-business relationship, you are missing out on a lot. Over the past few years, it has become quite obvious how customer experience can be a game-changer for your business. Companies that value their customers and work on improving their experience have shown rapid progress as compared to …

Slowing economy drops the hammer on translation prices

Translation services are experiencing a drop in demand due to the slowing of the economy and rampant unemployment in most of the world economies. Entire industries have been nearly shut down, causing translation companies that serve in these sectors to run for cover. This is especially true in the following industries which are international in …