Translation and Language Industry Observations
Translation and Language Industry Observations
by John Wright In 2022, 63.1% of online content is written in English. Considering that only around 25% of internet users speak English as their native language, it’s clear that there must be many languages in which there is an under-supply of online content. This fact presents a huge opportunity for affiliate marketers, particularly smaller-scale …
SEO is one of the key activities at GTS Translation. Because we live on the Internet. All of our clients find us on the Internet, mostly by searching Bing, Google, DuckDuckGo and similar search engines. We invest considerable resources in SEO and have been doing so for the last 20 years or so. Some clients …
Many languages around the world use familiar alphabets, such as Latin or Cyrillic, and not everyone who learns a new language becomes comfortable with the new alphabet. If you are fortunate enough to study a language with a unique alphabet, though, it can be a rewarding and interesting experience. Together with the help of an …
Translating a website is usually a costly and time/resource-consuming activity. Costs can easily run into tens or even of hundreds of thousands of dollars. Yet most international companies engage in website translation either as a one-time or ongoing activity. Why? The answer is simple. Customers are comfortable reading and doing online business in their own …
This post describes the rules mandated by the Spanish government regarding the provision of manuals in the Spanish language when marketing technology products in Spain and its outlying regions. When marketing products to Spain, they must be accompanied by a technical description specifying the product components and any data that is considered appropriate about its …
Ever since the Omicron variant of COVID-19 took the world by storm at the end of November 2021, the demand for Antigen self-test kits has skyrocketed. Changes in government regulations have created a pent-up demand for home self-test kits. The holiday season increased demand even more, as many people wanted to self-test before visiting family …
If you work for a translation agency or you are a localization manager in a company, chances are that you receive a lot of job applications via email from freelance translators. You may be getting several emails a day or dozens of emails each week. Unfortunately, most of the emails are from scammers who either …
Google is by far the leading search engine used in the world today. Industry estimates give Google over 85% of the market share. In distant second place comes Bing, with about 7% of the market share. In a similar pattern, Google’s popular machine translation program Google Translate is the leading online machine translation (MT) program. …
COVID-19 has severely curtailed foreign travel. In the USA, the CDC is updating travel requirements on a daily basis and warning citizens to avoid travel in many of the world’s most travelled tourist destinations. In Europe, many countries are going on lockdown or semi-lockdown to combat new mutations of the virus. That’s why translator apps …
Can Language Services Benefit a Dental Practice? Dentistry is a competitive field. So it is a huge advantage to have a skill set that makes you stand out from the competition. Obviously, the most important advantage is the basic competences of the dental practice. And there are practices that specialize in a certain area (e.g. …
Did you ever phone in to your bank or credit card company? Did you ever call the product support department at a huge tech company like Google or Microsoft? If you did, there is a good chance that your call was answered by a call center employee in a non-English speaking country like India or …
by Luke Smith Fluency in a non-native language takes consistent effort. Whether you’re just beginning or you’ve achieved a good level of fluency, you can only maintain this by use. Your commitment to learning will also help you to grow into a skilled and often creative multicultural communicator. But let’s face it, there are times …
Project management plays a fundamental role in the translation industry. The PM handles some critical behind-the-scenes tasks and orchestrates the management of the project itself. Their job is to make the final result optimal. So what does a project manager do? Keep reading to find out. What does a translation project manager do? In the …