Translation and Language Industry Observations

Geo-targeting for online success

In 2018 President Donald Trump shocked the world when he said that the USA should prefer not to take in immigrants from Shithole countries like Haiti and El Salvador. Trump said that he preferred to take in immigrants from Norway and Denmark. His comment was not only perceived as racist, it was not very smart …

10 Interesting Spanish Language Facts

One of the most widely spoken languages in the world, Spanish originated from a mixture of Latin and local dialects of the peoples of the Iberian Peninsula around the 5th century. Here are 12 facts about the Spanish language. Fact 1: There are a lot of words in Spanish. The good news is that we know their exact …

Multilingual SEO: The 7 Most Common Mistakes And How To Avoid Them

By Natalia Piskorovska Abstract: This article will cover the 7 most common multilingual SEO mistakes and show you the best practices that will help you to avoid them. An increase in globalization and digitalization has made companies more interested in opening to foreign markets. The first step in this direction is creating a multilingual website. …

Using Google Ads for International Clinical Trial Recruitment

As a recruiting manager for a clinical trial, you probably have experience with search engine and pay-per-click (PPC) advertising. Your objective is to attract the highest numbers of potential participants and move them through the recruiting funnel successfully. Using PPC to recruit clinical trial participants is not only effective, it can be done with relatively …

How to do Multilingual SEO – Translation Tips

by Christopher Oldman, Digital Marketing Specialist Google processes about 99,000 searches per second (8.5 billion per day). While the dominant language is English, users search Google in local languages as well. This means that you’re missing out on a lot of traffic if you only cater to English-speaking users. Therefore, when thinking about our website …