Translation and Language Industry Observations

Multilingual SEO: The 7 Most Common Mistakes And How To Avoid Them

By Natalia Piskorovska Abstract: This article will cover the 7 most common multilingual SEO mistakes and show you the best practices that will help you to avoid them. An increase in globalization and digitalization has made companies more interested in opening to foreign markets. The first step in this direction is creating a multilingual website. …

Using Google Ads for International Clinical Trial Recruitment

As a recruiting manager for a clinical trial, you probably have experience with search engine and pay-per-click (PPC) advertising. Your objective is to attract the highest numbers of potential participants and move them through the recruiting funnel successfully. Using PPC to recruit clinical trial participants is not only effective, it can be done with relatively …

How to do Multilingual SEO – Translation Tips

by Christopher Oldman, Digital Marketing Specialist Google processes about 99,000 searches per second (8.5 billion per day). While the dominant language is English, users search Google in local languages as well. This means that you’re missing out on a lot of traffic if you only cater to English-speaking users. Therefore, when thinking about our website …

War creates shortage in Ukrainian and Russian translation services

The war in Ukraine has brought worldwide economic sanctions on Russia which have led to a shortage in Russian translation services. Will  this lead to rising prices in Ukrainian and Russian translation services? If so, it should not come as a surprise. Just as the halt in Russian oil and natural gas exports have driven …

Facing an uncertain future, Russian translators oppose Ukraine invasion

Many of our colleagues are impacted in Ukraine and Russia during what is a very difficult time. FIT Council would like to express its solidarity, support and deep concern for their lives and working conditions (from Union of Translators of Russia website-you can download full statement here). While the focus of the media worldwide has …

Ukraine invasion raises concerns in Baltic states

Russia’s invasion of its neighbor and ex-satellite Ukraine is the main focus in today’s news and has supplanted the COVID pandemic as the leading story of 2022 so far. The images of Russian tanks, missiles and the encroachment of capital city Kyiv have raised worldwide concerns of an impending large scale war. These concerns especially …

Ukraine crisis felt in the translation industry

Ukraine is currently at the center of world focus. Tensions are mounting as the Russian army has positioned nearly 200,000 troops around its borders with the Ukraine. As a result, stock markets are diving, energy prices are increasing, and the citizens of Ukraine are living in fear of the impending invasion. We are on the …

2022 Winter Olympics Provides Insight into Chinese Translation Industry

The Olympic games always provide a lot of work for a select group of translation companies. This includes translation of: construction and engineering plans for building the sporting venues and transportation infrastructure safety information communications for the delegations which come from over 200 countries travel and tourism information logistical data sporting event programs live interpreters …

Facebook Woes Spell Trouble for the Translation Industry

In the largest one day valuation drop in the history of the stock market, shares of Facebook parent company META (stock symbol: FB) plunged yesterday over 26%. The tech-heavy NASDAQ stock index also suffered one of its most precipitous drops in years. Facebook founder Mark Zuckerberg reported that earnings missed the forecast and revealed other …

How Language Services Can Help Affiliate Marketers

by John Wright In 2022, 63.1% of online content is written in English. Considering that only around 25% of internet users speak English as their native language, it’s clear that there must be many languages in which there is an under-supply of online content. This fact presents a huge opportunity for affiliate marketers, particularly smaller-scale …