Translation and Language Industry Observations
Translation and Language Industry Observations
by Andre Oentoro Video marketing is becoming ever more popular among business owners as one of the most effective strategies to increase online conversions. Considering how people enjoy watching videos and accessing them on their mobile phones, incorporating video campaigns is beneficial for many marketers. According to a study, 55% of people watch branded videos …
by Gloria Martinez Business technology changes constantly, and it no longer benefits large companies only. Small and mid-size businesses can benefit from technological innovation as well. Research cited by Yale University shows that small, established businesses offer the experience that benefits innovation. 1. Use Cloud Computing If you are not already a cloud-based business, this …
by Gloria Martinez There are many web-based projects that can be difficult for small business owners to handle on their own. This includes managing online marketing or engaging with customers via social media. However, there are tools available that can help make life easier for you as a business owner, especially if you have other …
by Daral Leon One of the most challenging but lucrative frontiers in marketing for businesses in the USA is reaching out to the Spanish-speaking audience. The large Hispanic population in the US presents a viable marketing opportunity for many businesses. How do you market to this demographic? Here are strategies you can consider with your …
by John Wright In 2022, 63.1% of online content is written in English. Considering that only around 25% of internet users speak English as their native language, it’s clear that there must be many languages in which there is an under-supply of online content. This fact presents a huge opportunity for affiliate marketers, particularly smaller-scale …
I just got an email from a translation company that I never heard of, wishing me Happy Saint Patrick’s Day. Now I am not Irish, and otherwise may not have known that it’s Saint Patrick’s Day. And even now that I do know it, who cares? Will I drink green beer? Nah. Will I learn …
Even though you may be familiar with key marketing strategies, have absolute confidence in your product and are satisfied that your game plan works well in Europe, Australia or the USA; when it comes to marketing in Japan you may be left confused and wondering why your tried and tested strategies don’t appear to work …
How Can Localization Help Your Amazon Business Taking your Amazon business into international waters can take you to the next level. Especially since the projected global sales for 2020 comes out to a predicted $3.9 trillion. Consumers value businesses that are customer-centric. Speaking in the language of your audience will show them that you are …
If you still don’t realize the importance of customer-business relationship, you are missing out on a lot. Over the past few years, it has become quite obvious how customer experience can be a game-changer for your business. Companies that value their customers and work on improving their experience have shown rapid progress as compared to …
