Translation and Language Industry Observations
Translation and Language Industry Observations
As a recruiting manager for a clinical trial, you probably have experience with search engine and pay-per-click (PPC) advertising. Your objective is to attract the highest numbers of potential participants and move them through the recruiting funnel successfully. Using PPC to recruit clinical trial participants is not only effective, it can be done with relatively …
by Christopher Oldman, Digital Marketing Specialist Google processes about 99,000 searches per second (8.5 billion per day). While the dominant language is English, users search Google in local languages as well. This means that you’re missing out on a lot of traffic if you only cater to English-speaking users. Therefore, when thinking about our website …
The war in Ukraine has brought worldwide economic sanctions on Russia which have led to a shortage in Russian translation services. Will this lead to rising prices in Ukrainian and Russian translation services? If so, it should not come as a surprise. Just as the halt in Russian oil and natural gas exports have driven …
Many of our colleagues are impacted in Ukraine and Russia during what is a very difficult time. FIT Council would like to express its solidarity, support and deep concern for their lives and working conditions (from Union of Translators of Russia website-you can download full statement here). While the focus of the media worldwide has …
Russia’s invasion of its neighbor and ex-satellite Ukraine is the main focus in today’s news and has supplanted the COVID pandemic as the leading story of 2022 so far. The images of Russian tanks, missiles and the encroachment of capital city Kyiv have raised worldwide concerns of an impending large scale war. These concerns especially …
Ukraine is currently at the center of world focus. Tensions are mounting as the Russian army has positioned nearly 200,000 troops around its borders with the Ukraine. As a result, stock markets are diving, energy prices are increasing, and the citizens of Ukraine are living in fear of the impending invasion. We are on the …
As anyone who has visited Turkey in recent years knows, the cost of goods and services in that country is very low. One of the main reasons for this is the low cost of labor in Turkey. The GDP per capita in Turkey is about US$8,500. A bit less than 20% of the GDP in …
The Olympic games always provide a lot of work for a select group of translation companies. This includes translation of: construction and engineering plans for building the sporting venues and transportation infrastructure safety information communications for the delegations which come from over 200 countries travel and tourism information logistical data sporting event programs live interpreters …
Spanish or Castilian? The official language of Spain is Spanish. Obviously. It was at the hands of the Spaniards that the use of Spanish spread throughout America. But many people refer to the main language spoken in Spain as Castilian. The term Castilian is often used as a synonym for European Spanish, and according to …
In the largest one day valuation drop in the history of the stock market, shares of Facebook parent company META (stock symbol: FB) plunged yesterday over 26%. The tech-heavy NASDAQ stock index also suffered one of its most precipitous drops in years. Facebook founder Mark Zuckerberg reported that earnings missed the forecast and revealed other …
by John Wright In 2022, 63.1% of online content is written in English. Considering that only around 25% of internet users speak English as their native language, it’s clear that there must be many languages in which there is an under-supply of online content. This fact presents a huge opportunity for affiliate marketers, particularly smaller-scale …
SEO is one of the key activities at GTS Translation. Because we live on the Internet. All of our clients find us on the Internet, mostly by searching Bing, Google, DuckDuckGo and similar search engines. We invest considerable resources in SEO and have been doing so for the last 20 years or so. Some clients …
Many languages around the world use familiar alphabets, such as Latin or Cyrillic, and not everyone who learns a new language becomes comfortable with the new alphabet. If you are fortunate enough to study a language with a unique alphabet, though, it can be a rewarding and interesting experience. Together with the help of an …