Translation and Language Industry Observations
Translation and Language Industry Observations
by David Grunwald The marketing people at Microsoft scored a major coup earlier this month. In a brilliant move, they managed to breathe new life into a failed product. They also spooked their main competitor into making a marketing fiasco, and unnerved their competitor’s stockholders to a point where the stock lost over 10% in …
The web is abuzz with the changing tides in the search engine world. On February 8, 2023 Google lost over 7% in market value (to the tune of $100 billion) after its newly introduced chatbot Bard messed up the answer to a simple question. On February 8, 2023, the stock lost nearly 5% more for a …
People in different countries use different keywords when doing an online search. That’s why companies should perform keyword research by country and by language. By optimizing your website for the same terms that your customers use in each country, brands are much more likely to have high search engines rankings. Another fact to consider: just …
In 2018 President Donald Trump shocked the world when he said that the USA should prefer not to take in immigrants from Shithole countries like Haiti and El Salvador. Trump said that he preferred to take in immigrants from Norway and Denmark. His comment was not only perceived as racist, it was not very smart …
By Natalia Piskorovska Abstract: This article will cover the 7 most common multilingual SEO mistakes and show you the best practices that will help you to avoid them. An increase in globalization and digitalization has made companies more interested in opening to foreign markets. The first step in this direction is creating a multilingual website. …
As a recruiting manager for a clinical trial, you probably have experience with search engine and pay-per-click (PPC) advertising. Your objective is to attract the highest numbers of potential participants and move them through the recruiting funnel successfully. Using PPC to recruit clinical trial participants is not only effective, it can be done with relatively …
by Christopher Oldman, Digital Marketing Specialist Google processes about 99,000 searches per second (8.5 billion per day). While the dominant language is English, users search Google in local languages as well. This means that you’re missing out on a lot of traffic if you only cater to English-speaking users. Therefore, when thinking about our website …
SEO is one of the key activities at GTS Translation. Because we live on the Internet. All of our clients find us on the Internet, mostly by searching Bing, Google, DuckDuckGo and similar search engines. We invest considerable resources in SEO and have been doing so for the last 20 years or so. Some clients …
As a translation company that does most of its business online, GTS Translation maintains a high level online profile. We have first page positions in hundreds of keywords, both short- and long-tail. We have been allocating considerable budgets for organic SEO for years. Link building and digital content marketing are the cornerstones of our strategy. …
Have you ever tried to build a semantic core for a site at least once in your lifetime? Or create a competent content strategy? If the answer is yes, then you probably know how difficult it is, and how much information you need to process and take into account to get the right result. This …
If you still don’t realize the importance of customer-business relationship, you are missing out on a lot. Over the past few years, it has become quite obvious how customer experience can be a game-changer for your business. Companies that value their customers and work on improving their experience have shown rapid progress as compared to …
As any online business manager or owner knows, driving traffic to your website is challenging. But even success in driving traffic is only winning half the battle. Getting visitors to convert and buy online is the other and more important half of your success. The Challenge Facing GTS Translation GTS Translation has been selling professional translation services …
Should you optimize for typos? As someone who has been working in the language industry for many years, one of the most common typos I make is typing ‘Soanish” instead of Spanish. This is a common typo, as the ‘O’ and ‘P’ keys are located next to each other in QWERTY keyboards, both in mobile …
