Translation and Language Industry Observations

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Why GPT-4 Is Reshaping the Future of Machine Translation

In the rapidly evolving landscape of machine translation (MT), OpenAI’s GPT-4 stands out as a transformative force. While traditional neural machine translation (NMT) systems like Google Translate and DeepL have long dominated the field, GPT-4 introduces a new paradigm by leveraging large language models (LLMs) to deliver translations that are not only accurate but also …

How GTS Uses Whisper to Deliver Better Subtitle Translations in 100+ Languages

Why OpenAI Whisper Is Outperforming Big Tech in Audio Transcription In recent years, automatic speech recognition (ASR) has become central to a wide range of applications—from video captioning and voice assistants to compliance, media localization, and customer service automation. The big players—Google, Amazon (AWS), and Microsoft—have long dominated this space with enterprise-ready ASR solutions. But …

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