Translation and Language Industry Observations
Translation and Language Industry Observations
Ukraine is currently at the center of world focus. Tensions are mounting as the Russian army has positioned nearly 200,000 troops around its borders with the Ukraine. As a result, stock markets are diving, energy prices are increasing, and the citizens of Ukraine are living in fear of the impending invasion. We are on the …
As anyone who has visited Turkey in recent years knows, the cost of goods and services in that country is very low. One of the main reasons for this is the low cost of labor in Turkey. The GDP per capita in Turkey is about US$8,500. A bit less than 20% of the GDP in …
by John Wright In 2022, 63.1% of online content is written in English. Considering that only around 25% of internet users speak English as their native language, it’s clear that there must be many languages in which there is an under-supply of online content. This fact presents a huge opportunity for affiliate marketers, particularly smaller-scale …
This post describes the rules mandated by the Spanish government regarding the provision of manuals in the Spanish language when marketing technology products in Spain and its outlying regions. When marketing products to Spain, they must be accompanied by a technical description specifying the product components and any data that is considered appropriate about its …
Project management plays a fundamental role in the translation industry. The PM handles some critical behind-the-scenes tasks and orchestrates the management of the project itself. Their job is to make the final result optimal. So what does a project manager do? Keep reading to find out. What does a translation project manager do? In the …
Web designers and web translators are typically not thought of as fulfilling similar roles. After all, English has become something of a business and internet Lingua Franca, meaning web design tends to revolve around English. From programming languages that use English as a semantic base to web crawlers built for English content, web designers make …
Do you need a designer? How can working with a designer provide additional value to your clients? Translators and PMs often encounter such situations when the translated text “does not fit” into the original document format. This can be for reasons such as text expansion, hieroglyphs, and when going from LTR to RTL languages. This …
One of the questions that we often get here at GTS: are the translators that you are using subject-matter experts? And that’s a great question. Because translation is more than just trading words. A good translation must read well to the people in that field. So if you are translating a legal contract, the terminology …
The Four eyes principle is a requirement that two individuals approve some action before it can be taken. The Four eyes principle is sometimes called the two-man rule or the two-person rule. (from an official European Union website) Every reputable translation agency uses a quality assurance system in its work process. The QA process can include a number …
Choosing a Language Service Provider (LSP) can be a daunting task. There are so many of them. According to some estimates, there are over 18,000 translation companies worldwide. Search Google for “translation company” (exact match) and you will get 1.3 Million results. Are all of the translation companies suitable for your project? Does every company …
Scandinavia is a region in Northern Europe which is comprised of five countries: Denmark, Sweden, Norway, Iceland and Finland. The combined population of these countries is about 27 million. Which is far less than the populations of single Western European countries like Germany, France, Spain, Italy, Russia and the UK. Localizing for Scandinavia means translating …
Increasing online sales in the German market. How do you do it? Germany is a country with a population of 80 million people, the largest GDP in the Eurozone, full of multi-nationals, SMEs and tech companies and one of the most attractive markets in the EU. Streamlining your website for the German market can pay …
If you manage corporate communications for an international company, you understand the benefit of maintaining a corporate blog: increased e-reputation, more traffic to your website, promoting your expertise to new customers are just come of the benefits. But have you ever considered translating your corporate blog to promote your company internationally? What are the real …
