Why Do Customers Write Reviews?

Online reviews can have a big impact on shops, restaurants, hotels, service providers, and other businesses. According to recent studies of consumer habits, 9 out of 10 customers won't enter an establishment without looking at internet ratings. Most people believe the information in these reviews. Consequently, it's important to understand why customers write them. This posts details some of the motivating factors behind online reviews and also discusses some of the incentives that customers [Read more...]

Selling your translation business. Is it worth it?

The Mergers and Acquisition (M&A) space in the translation industry is hot. It seems like every other day, a large LSP (Language Service Provider) is buying another translation or localization company. Here is an interesting page from Slator, a translation industry website, which lists M&A activity in the translation industry.  Indeed, from perusing this page one can see that there is a merger nearly every week. Why does M&A happen in the translation industry? Profit margins are [Read more...]