One of the greatest things about blogging, from an SEO perspective, is in the keyword ranking you can get from a good blog post. Blog content is much more dynamic than website content: blogs are usually updated more frequently than websites and fresh content is added on a more steady basis. Search engines like that and tend to reward a good blog post with a high position on the SERP. You can easily keep track of your popular blog posts using an analytics tool and see how these posts rank for various keywords.
Now here’s the part which is even better. Once you see the keywords a blog post is ranking high for and which keywords provide the entrance to that blog post, you can adjust the text to get your sales message out in the most effective manner. Like telling people what they can order from your company and by adding a contact point where readers can buy what they are looking for.
I’ll give you an example from my own GTS blog: last October I published a blog post entitled: Need to translate a PDF file? Google Translate does it for you. This post was read well over 1,000 times and is read by an average of 30 different people a day. But more importantly it has a top 10 Google ranking for ‘pdf file translation’ and ‘translate pdf file.’ These and other keywords are driving the traffic to my blog post. By adding a sentence that tells my readers that GTS can provide translation of PDF files into many languages, and by providing a link to our company website which provides further details, I will get this message out to hundreds of readers who will read the blog post in the coming weeks. And some of those readers may (and probably will) ask for price quotes. Will any of the price quotes turn into sales? It is a safe assumption to say YES.
So remember, blogging is good but selling your service is even better. Now you can do both at the same time.
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