What’s the biggest excuse for not starting a blog? And what’s the answer you most often hear when you ask a blogger why they don’t post more often? In my experience the answer invariably leads to: “I don’t have time to write blog posts,” or “I have nothing to blog about.” Both of these are lame excuses. Here are some tips which will get your creative juices flowing and kick-start your blog with excellent new content.
The title is the most important component of a blog post. Write a catchy title and people will want to click and read more. Write a boring title and people will skip you every time. It’s all about how you package your content.
I am not going to provide a mini-workshop on title writing (I could probably use one myself). But just ask yourself a simple question before you write your next blog post: what do your readers want to read? What topics interest them? If the title of the post you are working on sounds boring, then either (a) scrap the post or (b) think of another way to package your information. Try not to publish blog posts with uninteresting titles. Look at some of the well-known newspapers like the New York Times or the Washington Post. See how they phrase the titles and try to emulate the tricks that they use. These guys are pros at writing catchy titles.
Start to develop your blog posts from the title down. Even if you don’t have the content yet, if you can come up with an interesting title, write it down first and then start pouring content into it. The title is the blueprint of your blog post and will determine its content.
Here is an idea. Do some brainstorming and come up with 3 or 4 interesting blog post titles you yourself would be interested in reading. Create a draft for each title in your blogging platform. In the next few days, add content to those blog posts until you feel they are ready to be published. By having your next few posts in your arsenal, you will be able to publish on a daily basis. If you do this once a week, you will never run out of new content and your blog will be flowing with great new content all the time! New readers will come and traffic to your blog will flourish.
My next post in this series will be: 10 ideas for your next blog post
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