Google announced that it is updating the user interface of its popular Google Translate program suite. Read about Google Translate’s shiny new coat of paint in the Google Translate blog.
The new UI is pretty and Google has added a new Do more with Google Translate page which explains all of the features that Google Translate has to offer. However, most of the features have been around for a while (like translated search, translation of chats, the translation widget, the Google Translator Toolkit). So its still the same house, just with a new coat of paint.
There is a lesson to be learned from Google for any of us who are developing products/services for the Internet: if you don’t have any new features to offer then rebrand your product, give it a new look, create some buzz around it. It’s working for Google!
