Google has so many amazing products, it is hard to keep track of all of them. One of these products is called Google Insights for Search and it provides powerful tools for targeting your website/blog content to an international audience. It can also help you decide which content you should localize and into which languages; and it can help you localize your content, keywords and meta tags so your content ranks high on foreign language keyword searches.
As an example, let’s say your blog or website ranks high in searches for ‘business card design.’ Now you want to target your content for an international market, say the German-speaking population. If we enter ‘Visitenkarte’ (German for ‘business cards’) we can see the main countries that are searching for related data (in this case Germany, Austria and Switzerland). We can also see which keywords get searched the most (Top Searches), how people are searching for related information and the keywords that are rising in popularity (Rising Searches).
This and other information from Google Insights for Search allows you to get a feel for what kind of content your audience is looking for, segmented by country and by language. This can help you choose the best meta tag and keyword translations. It can help you optimize your Adwords campaigns. And if you are a blogger, you can target your content to pique the interest of your audience in foreign countries.
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